Éduc' Alcool

ÉDUC’ALCOOL

Éduc’alcool is an independent, not-for-profit organization. Its members are parapublic institutions, alcoholic beverage industry associations and individuals from various milieus (public health, education, journalism), who, fully of aware of their social responsibility, implement information, education and prevention programs designed to help young people and adults make enlightened, responsible decisions about drinking. Éduc’alcool’s commitment is accurately reflected in its slogan: La modération a bien meilleur goût / Moderation is always in good taste.

History Éduc’alcool was established in 1989. The founding members were motivated by a desire to take action of a preventive and educational nature, in order to help Quebecers choose quality over quantity in their drinking behaviour. Since it was founded, Éduc’alcool has organized dozens of programs to that end. It has extended its area of activity into secondary prevention; it has built partnerships with public health organizations and agencies with a social vocation; and it has earned a reputation as a key player in the field, both locally and internationally.

Mission Éduc’alcool’s mission is to make Quebecers accountable for their drinking by encouraging informed, moderate behaviour. The organization promotes the culture of taste as opposed to drunkenness. Its ultimate aim is to improve Quebecers’ relationship to alcohol.

Objectives The objectives of Éduc’alcool are as follows:

To educate the public in general and young people in particular with regard to drinking;

To provide information on the psychological and physiological effects of alcohol;

To examine the historical and cultural context of drinking;

To debunk the myths surrounding alcohol and drinking;

To make the most of the enjoyment to be derived from moderate, responsible drinking;

To prevent and censure alcohol abuse and its consequences;

To promote moderate drinking;

To promote the culture of taste as opposed to the culture of drunkenness;

To conduct and support social and scientific research.