What’s new? > Back-to-school campaign: When enough is enough
Monday, September 01st 2008
For the September campaign in Cegeps and universities, Éduc’alcool chose a hard-hitting approach with One too many. Two posters illustrate those moments when excessive drinking causes you to do things you’d never do if you had all your wits about you: speak without thinking, make bad jokes and insult your friends, make unwanted sexual advances, start a fight…
Back-to-school campaign: When enough is enough
Sure, everyone wants to know just how far they can go. We all want to test our limits. But alcohol is not a toy and drinking isn’t a game. This campaign simply shows what happens when you cross the line. The goal is to get people to think. To be aware. And to behave responsibly.
Éduc’alcool
