A million free greeting cards from Éduc’alcool
Éduc’alcool’s 2008 Christmas cards combine tradition and innovation. In keeping with tradition, the organization has published two cards, one million copies of which are available free to all Quebecers. What’s new this year is that an electronic version is also available, and the e-cards can be sent directly from the Éduc’alcool website.
Le temps des gaffes est de retour is the name of the Christmas card series, which is expected to be as successful as the 2007 campaign. The cards (in French only) illustrate the kinds of things people say when they’re under the influence, then regret bitterly after they’ve sobered up.
Using its trademark humour, Éduc’alcool hopes to convey its core message that moderation is always in good taste, particularly during Christmas and New Year’s parties, at home or at the office.
The purpose of the campaign is to make alcohol abuse less socially acceptable, even when it’s occasional and even during the Holiday Season. The cards focus on the consequences of what people say and do when they drink too much. But the goal is not to spoil anybody’s fun. Moderation shouldn’t be seen as punishment! In fact, drinking moderately keeps you in the game and makes the fun all the more enjoyable.
Éduc’alcool
