New summer postcard campaign

IL Y A JUSTE LE SOLEIL QU’ON AIME CHAUD.

Éduc’alcool gets the summer off to a fun start with a friendly reminder to all Quebecers that, when it comes to drinking, more is never better. Illustrating the issue are two visuals intended to make people smile… and think.

Close to half a million cards have been printed and will be posted over the summer in all Pop Média displays - in restaurants, bars, book stores, cultural venues - and in all SAQ outlets across the province.

(This campaign is in French only.)