Éduc' Alcool

Monday, November 16th 2009

Party sans déraper campaign launched

As we do every year for the Holiday Season, Éduc’alcool is joining forces with Opération Nez rouge to take the Party sans déraper Tour to high schools, colleges and universities across Quebec. The Tour is designed to educate students about alcohol abuse during Holiday Season partying, and to remind them that there’s no shame in calling Nez rouge if they have the slightest doubts about their ability to drive.

The Tour will visit close to 250 educational institutions around the province during November, promoting this year’s theme, “Before you ruin it all…call.” Naturally, the idea is to encourage moderation by devaluing excess, using the kind of humour and concepts that appeal to young people.

The 2009 concept has an eye-catching visual and the slogan “Before you ruin it all…call. The message is clearly that if you drink too much, it can ruin an evening, and not just your own.

The Tour crew sets up booths in high-traffic areas to maximize contact with the student population. Students are given information on how to organize a safe party, they are reminded of the importance of drinking moderately (if they choose to drink), the dangers of drunk driving are spelled out, and they are provided with details about the Nez rouge drive home service. In some cases, the tour goes right into the classroom, which is a sure way to capture student attention.

All kinds of tools are used to convey the message: students get to try out the Fatal Vision glasses, there are arrest simulations, recipes for alcohol-free punch and tips for party organizers. The tone is light and fun, and the Tour works with the schools to make sure students know the consequences of drunk driving as well as the multiple benefits of responsible drinking.

Éduc’alcool and Opération Nez rouge have been collaborating on this project for 18 years.