Quebecers and alcohol in 2019

Montreal, September 18, 2019 ­— The 2019 champions of moderation are the people of Gaspésie-Îles-de-la-Madeleine, who ranked first for the lowest rate of excessive drinking (5 drinks or more on a single occasion). The achievement is all the more impressive, considering that the region was in the bottom half of the listing in the two previous surveys. Laval and Capitale-Nationale held the title in 2017 and 2015, respectively.

Gaspésie-Îles-de-la-Madeleine now heads the list of moderation champs, which was made public today by Éduc’alcool director general Hubert Sacy. Estrie came in second, while Lanaudière, Laval and Montérégie tied for third on the podium.

These are the results of the most extensive survey of Quebecers and alcohol (more than 6,700 respondents) ever done by CROP for Éduc’alcool. It paints a detailed portrait of how Quebecers drink, region by region. Bringing up the rear is Saguenay-Lac-Saint-Jean, which posted the poorest record for moderate drinking.

Here are the 2019 standings: (rank in 2017 and 2015)

  1. Gaspésie-Îles–de-la-Madeleine (10 – 8)
  2. Estrie (13 – 11)
  3. Lanaudière (7 – 14), Laval (1 – 5) and Montérégie (6 – 2)
  4. Bas-Saint-Laurent (11 – 11)
  5. Laurentides (13 – 11)
  6. Montréal (3 – 4)
  7. Mauricie (4 – 5)
  8. Abitibi-Témiscamingue (16 – 15), Centre-du-Québec (7 – 2), Chaudière-Appalaches (11 – 9) and Côte-Nord (15 – 16)
  9. Outaouais (2 – 5)
  10. Capitale-Nationale (5 – 1)
  11. Saguenay Lac-Saint-Jean (7 – 9)

Not available: Nord-du-Québec


“We have been conducting this biennial survey since 2015 to highlight regional drinking habits. It is not intended to be a competition between regions, but rather an exercise in awareness. Our hope is that Quebecers from all regions will stop and think about their drinking habits and consider whether any changes are in order. The data on drinking and driving also serve as a reminder to the Quebec government that they must make Service in Action training mandatory for all restaurant and bar serving staff, and they must increase the number of police sobriety checkpoints, since these are the two most effective methods for reducing the incidence of drunk driving.”

Hubert Sacy, Director General, Éduc’alcool

Standings by region in other categories

Regions were also ranked in other ways in the Éduc’alcool survey. Here are the highlights:

  • Gaspésie-Îles-de-la-Madeleine is also where the most responsible drivers were found, with the lowest rates of impaired driving.
  • Laval has the highest percentage of people who follow the low-risk drinking guidelines, and people who drink in restaurants.
  • In Capitale-Nationale, people drink most frequently, and more reported drinking at home.
  • Montreal has the highest percentage of people who drink in bars, and of those who mix alcohol and cannabis.
  • Abitibi-Témiscamingue is where the highest percentage of people see and stop at police sobriety checkpoints.
  • The people in Bas-Saint-Laurent and Saguenay-Lac-Saint-Jean are most familiar with the Éduc’alcool slogan, La modération a bien meilleur gout/Moderation is always in good taste.
  • Éduc’alcool’s credibility is highest in Laval and Outaouais.

The Éduc’alcool Moderation Trophy was created in 2015, the year it was presented to Quebec City Mayor Régis Labeaume. In 2017, Laval Mayor Marc Demers was the recipient, and on September 16 of this year, Gaspé Mayor Daniel Côté received the trophy on behalf of all the residents of Gaspésie-Îles-de-la-Madeleine.

Like the Stanley Cup or the Football World Cup (Soccer), the Éduc’alcool Moderation Trophy stays temporarily with the winner. It is presented every two years to the mayor of the largest city in the region with the highest percentage of moderate drinkers, and will thus reside in the Gaspé City Hall until the summer of 2021.

Source: Éduc’alcool

Information and interviews:
Élizabeth Hallée-Lamarche
[email protected]
418 812-7902