Mission, vision and values
FAVORIBookmarkMission
Éduc’alcool’s mission is to promote informed decision-making among the Quebec population regarding responsible alcohol consumption.
Vision
Éduc’alcool is to gain recognition, acceptance, and support from Quebec society as a credible and independent authority on responsible alcohol consumption.
Values
Transparency
Committing to open and honest communication regarding the organization’s actions and decisions, as well as information about responsible consumption habits.
Courage
Adopting a centrist stance and nuanced language that can sometimes be unpopular. This can also include making courageous decisions with our stakeholders.
Competence
Implementing the means and resources needed to provide objective and accessible information based on the constant evolution of science and social behaviour.
Openness
Promoting openness by creating a secure and inclusive environment that acknowledges and respects the diverse perspectives and experiences linked to consumer choices.
Integrity
Committing to honesty, ethics, and responsibility, and to consistently act accordingly, with a positive influence and adherence to legal, moral, and public standards.