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Personal information and privacy

Fonds Éduc’alcool inc. (“Éduc’alcool” or “we”) is committed to respecting your privacy and protecting your personal information. We attach particular importance to the protection of the personal information you entrust to us and you will see that our standards deserve the trust you place in us. In this Privacy Policy (our “policy”), we explain how we collect, use, disclose, and protect the personal information we collect. This policy also contains important details about your rights regarding your personal information, and how you can exercise them. This policy has been designed to comply with the requirements of applicable privacy laws.

If you have any questions, comments, or concerns about how we process your personal information, we invite you to contact us by referring to the section below entitled “How can you exercise your rights?”.

Scope of this policy

This policy applies to all personal information collected, used, or communicated by Éduc’alcool or others as part of our services, or while browsing our website.

However, this policy does not apply to services offered by third parties, such as social networks, even if they are accessible through our website. We suggest that you review the personal information practices of these third parties to determine whether you wish to use them.

This policy does not apply to the processing of personal information of our employees. A separate policy exists for that purpose.

Definition of personal information

Personal information is information that relates to a specific person and identifies them or can be used to identify them.

Personal information includes such particulars as: your name, your telephone number, your email address, your IP (Internet protocol) address, your electronic identifiers or one or more elements specific to your physical, psychological, economic, cultural, or social identity. More information on this can be found on the Commission d’access à l’information’s website.

Personal information also includes details collected through cookies, log files, and other tracking technologies, such as web beacons or mobile device advertising identifiers. Cookies and log files allow our website to collect and remember certain information about you, such as your preferences. They are also used for targeted marketing based on your areas of interest. Please see the “How do we use cookies?”  section below for more information about our use of cookies.

How do we use your personal information?

We collect personal information to administer our website, as well as offer our programs and services, our publications, a newsletter and surveys as well as communicate information to you. We obtain your personal information directly from you with your consent. You can withdraw your consent to our processing of your personal information at any time, by contacting our personal information protection manager via email at [email protected].

We use marketing cookies that track your activities on our websites in order to provide you with digital advertisements tailored to your tastes or to conduct targeting activities. Please refer to the section entitled “How do we use cookies?” below to obtain more information about cookies and our use of them.

The following table specifies the purposes for which personal information is collected and lists it according to those purposes.

Used to administer our website and ensure its security while you browse
  • IP address
  • Cookies
Allows you to contact us regarding one of our programs
  • First name
  • Last name
  • Email
  • City
  • Type of person requesting information (example: “I am a parent, teacher, grandparent, etc.”)
  • Cookies
  • Log files
Allows you to use one of our online tools, such as “My Éduc’alcool”
  • First name
  • Last name
  • Email
  • Gender
  • Weight
  • Telephone
  • Indicator if European resident
  • Consumption calendar (bar chart)
  • Date and time of each drinkYour drink by type (beer, wine, fortified wine, spirits, cider) and number consumed; and the quantity of alcohol poured for each drink
  • Percentage of alcohol in each drink
  • Assessment of blood alcohol level at a specific time
  • Consent to receive the newsletter and/or identify the themes that interest you
  • Cookies
  • Log files
Allows you to contact us to order a publication
  • First name
  • Last name
  • Name of your employer
  • Address
  • Telephone number
  • Fax
  • Email
  • Intended use of the publication
  • Information shared about your query
Allows you to contact us regarding a request or for any comments regarding Éduc’alcool through our email [email protected]
  • Email
  • Information shared about your query
Allows you to receive our newsletter and specialized communications related to our area of expertise
  • First name
  • Last name
  • Email
  • Postal address
  • Telephone number
  • Preference of language for communication
Allows you to apply online from our site
  • Your preferences regarding the position you want to apply for
  • Your motivations
  • Your CV as attached file
Obtains performance and analysis statistics with regard to our website, in particular, through analytical cookies such as Google Analytics, to improve and administer the site
  • IP address
  • Operating system
  • Visited pages and queries
  • Connection time and date
Obtains performance and analysis statistics regarding our email communications
  • IP address
  • Indication of whether the email was opened or not
  • Links clicked
  • Number of email opens
  • Your geographic area (country)
  • Operating system used
  • Date and time of actions taken regarding the email
Offers you targeted advertising based on your areas of interest, through marketing cookies. This is performed to the extent that you have consented to the collection of your personal information through the interactivity between you and our website.We do not have access to data that specifically identifies you through targeted advertising. Cookies and advertising services are managed by third-party platforms, such as Facebook.
  • Navigation preferences
  • Websites visited

How do we use cookies?

We use cookies for various purposes, as indicated in the table below. We use cookies that we install ourselves, but also those of third parties. If you have consented, these third parties collect data on each website that has such a cookie installed in order to provide us with contextual analytics data, or to enable us to target you with relevant advertisements.

Categories of cookies Use
Essential Essential cookies are used to offer you our online services and make our programs available, and especially to ensure their security. They are essential for access and use of our website, for example.
Functional Functional cookies are used as part of features or services available through a website. For example, they memorize the display language.
Analytic Analytical cookies are used to better understand the performance of our website, particularly the content that is appreciated by visitors, or to measure the impact of our awareness campaigns. For example, we use Google Analytics cookies to obtain information such as the number of visitors, where visitors come from, the pages visited, and the time spent on our website. We only see data provided by Google Analytics in aggregate.
Marketing Marketing cookies are installed by third parties to collect information about your browsing preferences and interests when you browse the Web. They allow you to be targeted with relevant advertisements. For example, we use third party tracking technologies such as Facebook and YouTube.

You can manage your cookie preferences by consulting the section: “How can you manage your cookie preferences?” located just below.

How can you manage your cookie preferences?

You can manage your cookie preferences directly in your browser, including uninstalling or blocking certain cookies. Click on your browser in the list below for instructions. You can withdraw your consent to cookies at any time by managing your preferences. However, certain functionalities may be affected by the inability to install cookies in your browser.

You can also install an extension to your browser that prevents the use of cookies and sharing information with Google Analytics.

Who do we share your personal information with?

We share your personal information with our service providers, or otherwise, as part of our services. We have contracts with our service providers that specify how they must treat your personal information. Here are the categories of third parties with whom we share your personal information:

  • Information technology service providers. In order to host our website and offer our services online, we use providers such as WP Engine, AWS, CloudFlare, Zoho and MailChimp.
  • Marketing partners. We use cookies in digital advertising. These cookies are operated by marketing service providers, including Facebook and YouTube.

If we are forced to do so, we may be required to share your personal information with authorities. This could occur following a court order compelling us to disclose personal information. If we can legally and reasonably notify you of this occurrence, we will do so.

At Éduc’alcool, access to your personal information is only granted to employees who need to have access to it. Our employees and subcontractors must sign a confidentiality agreement before having access to personal information.

Where is your personal information hosted?

Éduc’alcool strives to host your data in Canada, and when possible, in Quebec. However, with the globalization of trade and the increasing use of new technologies, particularly those linked to the development of cloud-based solutions, your data may be transferred or transmitted to recipients located outside of Canada, particularly in the United States.

As part of our services, your personal information is hosted in the jurisdiction indicated in the following table.

Services offered by Éduc’alcool Jurisdiction
Éduc’alcool (members and subscribers)
Certain communications (MailChimp)
United States 
Alternalcohol United States

Although we have contracts with these entities, foreign laws may provide different levels of protection for your personal information when it is hosted in another jurisdiction.

How do we protect your personal information?

We take reasonable security measures to protect your personal information from loss, unauthorized use, access, disclosure, modification, or destruction. The personal information we collect is stored in secure environments.

Éduc’alcool strives to adopt reasonable physical, administrative, and organizational measures to protect personal information, including:

  • Grant access to personal information as needed
  • Minimize granted computer privileges required for an employee’s role
  • Implementation of a confidentiality agreement with our employees
  • Training for employees regarding the protection of personal information
  • Hard copies of personal information are protected with the use of a lock
  • Use of technical and operational security measures, such as:
    • Implementation of a backup protocol,
    • Use of firewalls and antivirus
    • Strong password policy and use of secure software solutions for access management and sharing
    • Multi-factor authentication (MFA) to connect to cloud platforms
    • Use of the SSL (Secure Sockets Layer) protocol
    • Periodic review of privacy protection measures

How long do we keep your personal information?

We retain personal information only as long as necessary to provide you with our services and provide you with access to our programs, unless we are required to retain it for longer under applicable laws.

What are your rights when it comes to your personal information?

You have the right to access the personal information about you that we hold; and the right to request to modify it, if necessary. You can also request that we delete your personal information, except where we are required to retain it under applicable laws or instructions from our customers.

Depending on the circumstances, different rights may be granted to you with regard to your personal information, including the right to modify it, have access to it, or withdraw your consent. Visit the Commission d’access à l’information website for more information. Different rights may apply if you live elsewhere than in Quebec.

How can you exercise your rights?

You can exercise your rights at any time by contacting our personal information protection officer, or by using the technical features made available to you, if applicable.

By email :

[email protected]

By phone :

(514) 875-7454

By mail :

To the attention of the person responsible for the protection of personal information
210-606 rue Cathcart
Montréal (Québec)
H3B 1K9

If you contact us, we may request additional personal information to validate your identity. If we cannot accept your request, we will inform you of the reason for refusal. If you disagree with our decision, you can contact our person responsible for the protection of personal information again, and we will study your request again. Otherwise, you can exercise your rights with the Commission d’access à l’information, or the responsible authority in your jurisdiction, if you live outside Quebec.

Changes to Privacy Policy

We may modify this privacy policy from time to time to reflect changes in our treatment of personal information. We recommend that you review this privacy policy regularly for any changes.

You can see the last date for the most recent modifications at the bottom of this page.

Personal Information Privacy Policy
In effect as of: August 29, 2023
Last update: August 29, 2023