Éduc’alcool is funded by a levy taken by the SAQ on the sales of its institutional members’ products, which allows them to fulfill their legal obligations under articles 19, 20 and 23 of the Regulation respecting promotion, advertising and educational programs relating to alcoholic beverages and to obtain their certificate of compliance, issued annually by the Régie des alcools, des courses et des jeux. Institutional members who do not sell their products through the SAQ pay their contribution directly to Éduc’alcool.