Mission 

Éduc’alcool’s mission is to inform, provide tools, raise awareness among Quebecers and influence collective actions with regards to alcohol consumption. The goal is to raise awareness regarding the various contexts of when people consume and to intervene as a means of preventing the risks that can occur with excessive alcohol consumption. 

Vision 

Éduc’alcool is the essential point of contact for organizations, decision-makers, and people wishing to promote and adopt responsible behaviours regarding alcohol. The organization has the credibility and agility to mobilize partners in creating educational and impactful campaigns and initiatives that are adapted to specific needs while being respectful of individuals. A pioneer in awareness and education on alcohol consumption, Éduc’alcool remains a reference whose knowledge and expertise are sought out on a regular basis. Its actions have made positive and measurable impacts upon behaviours and alcohol consumption in Quebec. 

Values 

Respect 

Éduc’alcool believes in people’s intelligence and free will. Our role is to raise awareness, educate, and inform without judgement. 

Integrity 

Éduc’alcool disseminates straightforward and accessible information. 

Wellbeing 

Éduc’alcool is committed to the wellbeing of individuals and considers the conscious and moderate consumption of alcohol, along with the prevention of abuse, as elements that are favourable to the health of the population. 

Methodology 

Éduc’alcool’s stances on behaviours and consumption are based upon analysis from scientific advisors as well as data collected from the population that is then validated by its board of directors. 

Objectives

The objectives of Éduc’alcool are as follows:

  • To inform and raise awareness about alcohol consumption and the risks associated with it
  • To bring awareness to individuals’ relationships with alcohol
  • To equip individuals with tools to move from awareness into action