Board of Directors

Éduc’alcool is administered by an eight-person Board of Directors: Richard Gagnon, chair, Alain Bolduc, vice-chair, Hugues Latulippe, secretary, Marie-Hélène Lagacé, treasurer, Christian Hébert, Catherine Lessard, Karine Bertrand and Serge Brochu, all from the institutions, associations and individuals involved in Éduc’alcool.

The Board makes all decisions regarding the orientation, administration, financing and approval of Éduc’alcool projects. It reports to the membership at an Annual General Meeting.

General Management

Director general Geneviève Desautels is responsible for coordinating Éduc’alcool activities, including the organization’s programs and campaigns. She oversees all projects and partnerships, and makes recommendations to the Board of Directors. She also represents Éduc’alcool on coordinating bodies, joint committees, task forces and in various other circumstances.


Éduc’alcool is funded by a levy taken by the SAQ on the sales of its institutional member’s products, which allows them to fulfills their legal obligations under articles 19, 20 and 23 of the Regulation respecting promotion, advertising and educational programs relating to alcoholic beverages and to obtain their certificate of compliance, issued annually by the Régie des alcools, des courses et des jeux. Institutional members who do not sell their products through the SAQ pay their contribution directly to Éduc’alcool.