As drinking behaviours continue to evolve, Éduc’alcool is rethinking its approach to better reach at-risk groups. Rather than prescribing strict guidelines, the organization now encourages a broader reflection on our relationship with alcohol, grounded in today’s social realities.
The Les Affaires (french) article highlights this strategic shift, which focuses on targeted partnerships in the restaurant industry, the business world, and post-secondary education settings.
By rallying a community of ambassadors, Éduc’alcool aims to foster a new culture of responsible drinking—one that is more inclusive and rooted in the everyday realities of people’s lives.
