Senior expert in communication and social marketing:

• Has contributed to the design and implementation of numerous social and behavioural change initiatives in Quebec
• Collaborated on several scientific publications and has received multiple awards for his work

Additional professional involvement:

• Former columnist on ICI PREMIÈRE Mauricie–Centre-du-Québec
• Former lecturer at the Université de Sherbrooke
• Public speaker and trainer
• Consultant for various socially oriented organizations
• Contributed to a publication on media relations strategies for the Université du Québec à Trois-Rivières
• Currently teaches communication at the Université du Québec à Trois-Rivières