The “alcohol-free” movement is gaining momentum, reshaping consumption habits and redefining customer expectations. With the rise of initiatives like the 28-Day Alcohol-Free Challenge and the post-pandemic shift toward sobriety, consumers are seeking high-quality experiences, whether they include alcohol or not.

However, this trend also raises challenges: how can we meet diverse expectations without polarizing the conversation? And how can we encourage informed choices, even in social and celebratory settings?

In this article from Les Affaires (in French), discover how Alambika and Éduc’alcool are collaborating to promote responsible consumption through innovative tools and a thoughtful approach. This is an important consideration for businesses, bars, and restaurants across Canada.