What the Science Says.

How to Communicate It. 

First Quebec summit on Alcohol and Health

Date: Friday, November 13, 2026 Location: Centre Mont-Royal 2200 Mansfield Street, Montreal, QC H3A 3R8 – Mont-Royal I Hall Time: 8 a.m. to 5 p.m.

In January 2023, the Canadian Centre on Substance Use and Addiction (CCSA) updated Canada’s Guidance on Alcohol and Health, lowering the “low-risk” threshold to two standard drinks per week for the population as a whole, based on the principle that there is no level of alcohol consumption that is completely risk-free. 

This shift stands in stark contrast to the 2011 guidelines (up to 10 drinks per week for women and 15 for men), as well as to more permissive positions adopted elsewhere in the world. The World Health Organization (WHO), for its part, follows the principle that no level of alcohol consumption is risk-free. Against this backdrop, the Summit seeks to foster informed dialogue about these changes and support clear, nuanced public communication adapted to the Quebec context. 

The Quebec Summit on Alcohol and Health, the first of its kind organized by Éduc’alcool, will take place in Montreal on November 13, 2026. It aims to create a space for dialogue among experts, decision-makers, professionals and members of the public on recommendations around alcohol consumption and how they are communicated to the public. 

The day’s program is designed to encourage learning and discussion around alcohol and health. In the morning, experts will explore the theme “Alcohol Consumption Guidelines and the Question of Low Risk.” In the afternoon, four structured thematic discussions will provide an opportunity to examine key findings, barriers and opportunities, as well as recommendations for promoting responsible approaches to alcohol in student, event and hospitality settings. A final workshop will focus on how to communicate and explain scientific research to the public. 

Time Activity  
8:00 Registration and welcome Healthy breakfast available in the welcome area  
8:50 Opening of the day  
9:00 Welcome remarks Josée Côté, M.A., Adm.A.: Executive Director, Éduc’alcool 
Yvan Gendron, MAP, ASC: Chairman, Éduc’alcool 
9:10 Remarks by the guest of honour  
9:25 Presentation by Dr. Denis Soulières 
Scientific and Medical Spokesperson, Canadian Cancer Society 
10:10  Panel discussion 
“Alcohol Consumption Guidelines and the Question of Low Risk” 
 
 
 
Guest experts: 

Adam Sherk, PhD, Senior Scientist and Special Policy Advisor, Canadian Centre on Substance Use and Addiction (CCSA); Associate Professor, School of Public Health and Social Policy, University of Victoria  

Jean-Sébastien Fallu, PhD, Full Professor, School of Psychoeducation, Université de Montréal; Editor-in-Chief, Drogues, santé et société 
 
Joël Tremblay, Ph. D.: Senior Researcher, IUD; Full Professor, Department of Psychoeducation, Université du Québec à Trois-Rivières
 
Moderator: Christine Stich, PhD, Scientific Advisor, Éduc’alcool 
11:50 Intro to mocktails workshop  
12:20 Lunch provided  
1:40  Workshop 1: Alcohol in student settings (tools, best practices) 
Health promotion, prevention, intervention, harm reduction, etc.  

Workshop 2: Responsibility around alcohol in the hospitality sector 
From communication to practice: changing practices in the hospitality sector  

Workshop 3: From science to communication 
Explaining the facts and having an impact  

Workshop 4: Responsibility around alcohol at events 
How to organize responsible events 
Workshop facilitators: 

Anne-Elizabeth Lapointe: Executive Director, Maison Jean Lapointe · Workshop 1

Cassandre Boisselle-Pitre, BBA: Master’s student in International Economics, HEC Montréal; Co-founder, HEC 360  · Workshop 1
 
Ariane Bélanger-Gravel, Ph.D.: Full Professor, Department of Information and Communication; Regular Researcher, NUTRISS-INAF Research Centre, Université Laval · Workshop 3

Jean-Sébastien Fallu, PhD, Full Professor, School of Psychoeducation, Université de Montréal; Editor-in-Chief, Drogues, santé et société · Workshop 3

Maritchou Plamondon: President and CEO of OPC ÉVÉNEMENTS, and Joannie Langevin: Director of Development and Outreach at OPC ÉVÉNEMENT · Workshop 4
 
 
3:20 Networking and wellness break  
3:40 Plenary session and synthesis of workshop takeaways  
4:40 Closing remarks  

  • A presentation and a panel bringing together scientific and communications experts to explore how to communicate science accurately without oversimplifying it. 
  • Workshops designed to foster dialogue among the different sectors involved, including students, hospitality and food service, business and public health. 
  • A plenary session bringing everyone together and providing participants with practical tools they can use to carry out awareness-raising initiatives within their own networks. 
  • A summary document shared by Éduc’alcool with all participants after the event, highlighting the key takeaways from the day. 
 Before October 15 After October 15  
Members $125 $160 
Non-members $160 $195 

Registration deadline: Tuesday, November 4, 2026 

Cancellation and refund policy 

All payments are final. No refunds will be issued in the event of cancellation, but tickets may be transferred to another person at no additional cost. To cancel or transfer a ticket, please email us at [email protected] by November 6. 

For any ticket cancellation or transfer, please contact [email protected]. 

Public transit 

Peel metro station 

Bus 24 Sherbrooke 

By car 

paid parking is available at Centre Mont-Royal 

Suggested accommodation 

Hôtel Le Germain 

2050 Mansfield Street 

Montreal, Quebec 

H3A 1Y9 

https://www.germainhotels.com/fr/hotel-le-germain/montreal