Éduc’alcool is an independent Quebec organization that keeps Quebecers informed about drinking and encourages moderation. Since 1989, the organization has been creating tools, campaigns and educational content to help people in Quebec make more informed choices.

Educ’alcool’s mission is to inform Quebecers, raise their awareness and give them the tools they need to foster a more responsible and informed relationship with alcohol.

Its role is to help Quebecers make informed choices about drinking, in particular by encouraging them to get a clearer picture of their own consumption, recognize the automatic habits that influence it, and take steps to reduce the risks.

Moderation has been one of Educ’alcool’s flagship recommendations since it was founded in 1989, as reflected in the slogan “Moderation is always in good taste.” Today, however, while drinking less is better, we know that moderate alcohol consumption carries health risks and has no protective effect on the heart.

Educ’alcool emphasizes awareness of the effects of alcohol consumption on health, safety, and well-being. Educ’alcool seeks to raise awareness among Quebecers and keep them informed so that they can make informed choices about drinking and help counter its trivialization.

Sources: Home, Educ’alcool; Alcohol, INSPQ.

Since June 2025, Educ’alcool has been governed by board members who are completely independent of the alcohol industry. It is a non-profit organization that acts as a source of information, an awareness-raising voice, and a mobilization partner for Quebecers, organizations, and the settings that influence alcohol-related decisions.

Educ’alcool shares information grounded in science, transparency, and nuance, and makes it accessible: the organization does not seek to dictate behaviour, but to make knowledge easier to understand, more usable, and better suited to the realities of Quebec.

See Educ’alcool’s annual reports.

In 2026, Educ’alcool is funded primarily by the Educ’alcool Fund, which is supported by a contribution calculated on the basis of sales by the Société des alcools du Québec (SAQ).

The organization also receives revenue from membership fees, donations, and certain partnerships. Educ’alcool is working to develop these funding sources and diversify its revenue in order to further strengthen its independence.

To learn more, see Educ’alcool’s annual reports.

Educ’alcool’s news, campaigns, tools, and resources are available on the organization’s official website, as well as through its newsletter and its official social media platforms.

Browse Educ’alcool’s articles to dig deeper into topics related to alcohol, health, and moderation.

The Quebec Summit on Alcohol and Health is an Educ’alcool initiative that brings together experts, healthcare professionals, and prevention stakeholders to take stock of current knowledge, issues, and avenues for awareness-raising and communication efforts related to alcohol in Quebec. It brings together policymakers as well as any person or organization with an interest in alcohol consumption. The first edition takes place on November 13, 2026 in Montreal.

Visit the Quebec Summit on Alcohol and Health page to find out more about this initiative.

Yes. Among other things, Educ’alcool presents the Service in Action training program, offered in collaboration with the ITHQ, to help licensed establishments and their staff better understand their responsibilities, recognize the signs of intoxication, and prevent the risks associated with serving alcohol.

See the Service in Action training page.

Yes. Among other things, Educ’alcool presents the Service in Action training program, offered in collaboration with the ITHQ, to help licensed establishments and their staff better understand their responsibilities, recognize the signs of intoxication, and prevent the risks associated with serving alcohol.

See the Service in Action training page.

Yes. Educ’alcool takes part in a number of awareness activities, events, festivals, and outreach initiatives in order to connect with different audiences and encourage more informed choices about alcohol.

See the On the go page.

For general, media, or partnership inquiries, you can contact Educ’alcool by phone or by email. The official contact information can be found on the organization’s contact page.

See the Contact us page and the Partners page.

If a tool on the site isn’t working, first check your connection, update your browser, or try another device. If the problem persists, contact Educ’alcool, specifying the tool you were using, the type of device, and the browser.

See the Contact us page.

Educ’alcool attaches particular importance to protecting the personal information collected through its services or when you browse its website. To understand what data may be collected and used, and how it is protected, see the organization’s official policy.

See the Confidentiality Policy page and the Cookie Policy page.